Just under a third of UK phone users now own a smartphone, compared to 13% penetration last January, according to the Ipsos MediaCT Technology Tracker.
This is highest amongst males and females under 35 as levels of ownership are now at 48% and 40% respectively. Also, with 14% of the adult population now owning an iPhone, ownership has doubled in the past year.
A key player within the Smartphone industry is Blackberry. Current levels of ownership stand at 9% amongst the adult population. This appears to be most popular amongst females aged under 35 years at 13% in comparison to the males at 11%. Popularity amongst this group could be due to users favoring the usage of the Blackberry instant messaging service or BBM as it is known.
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