- Graphic ads were sufficient in capturing attention. Exactly 85% of users deemed 'normal banner ads,' 'video ads,' 'ads that let me interact with them,' or 'animated banner ads' as the forms of marketing they would likely pay attention to
- Text ads still perform modestly with 13% of users most likely to pay attention; however, only 2% pay attention to expanding screen takeover ads
- Marketing offers related to magazines, social/dating, airlines, traffic and banking had the least effective performance.
A small study of mobile users found that mobile ads relating to retail stores, weather, dining and sports resonated well with users.
In general, the study by mobile ad agency, Mojiva - of just 100 people though - showed that more than 60% of users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad -- but only 22% said they would make a purchase, and only 40% would download a coupon.
Also of note, Mojiva released their April unique user count, which is sitting just over the 100 million mark in the United States and 471.4 million globally.
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